MrYouWho Media Network
An international media network of 16 YouTube channels, 14 Amazon storefronts, websites and social channels, built on eight years of real-world product testing.
Andrew Hough
Hi, I'm Andrew, the founder of MrYouWho and the person testing the products in the videos. For years I was just like you: frustrated by sterile tech reviews that didn't reflect real life. So I started putting products through the paces they'd actually face in your hands, and I've been doing it for eight years now.
I've never had a viral video. Instead I built MrYouWho around being everywhere: full-length reviews, Shorts every day across multiple channels, blog posts, Amazon storefront videos and localised versions for overseas audiences. Thousands of products later, that became the MrYouWho Media Network.
The principle hasn't changed. Test it properly, show what it's like to live with, and tell people what they need to know before they buy.
Watch MrYouWho Andrew Hough on YouTubeTested Out in the World, Not in a Lab
The true measure of a product isn't found in a temperature-controlled lab. Everything we review goes through the stresses of daily life, so you know it will work when you need it.
Our Main YouTube Channels
Different channels for different audiences, subjects and questions.
MrYouWho
The flagship channel. Product reviews, real-world testing and comparisons.
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FreedomInHours
AI, software, online services and tools for online business.
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Andrew Hough
Business, marketing, media, AI and the development of Search Takeover.
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TechLifeWithAndy
Consumer technology, demonstrations and practical tech.
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TheBuyVerdict
Buying guides, comparisons and straight verdicts on what to buy.
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The Next Level With Andy
Mindset, growth and lifestyle.
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FreedomInHours Podcast
Long-form conversations on AI, online business and technology.
Visit channel →MrYouWho International Channels
Our reviews, localised for audiences in their own language through dedicated MrYouWho channels.
MrYouWho Deutsch
MrYouWho France
MrYouWho Italia
MrYouWho España
MrYouWho Nederland
MrYouWho Brasil
MrYouWho Mexico
MrYouWho Philippines
MrYouWho IndiaMrYouWho on Amazon
MrYouWho is an Amazon Platinum Influencer, a status held by the top 1% of Amazon Influencers. Our review videos run across 14 Amazon storefronts in international marketplaces, right where people are deciding what to buy.
Visit the MrYouWho Storefront →Search Takeover
Search Takeover is a marketing theory developed by Andrew Hough and the MrYouWho Media Network.
What Is Search Takeover?
Traditional marketing asks how a business reaches people. Search Takeover asks what people find when they start looking into a business, product, service or person.
It's about deliberately building what people discover across Google, YouTube, social media, reviews, comparisons, articles, podcasts and AI answers. Search is the biggest part of it because that's where intent is, but it's broader than SEO or search ads.
It came from years of running this network, where the same thing kept happening: cover enough real customer questions across enough formats and platforms, and people researching a product stop finding one video. They find you everywhere.
Explore Search Takeover →From zero to the whole page
Techmi Face Pro was a new brand with no search presence. The network now holds its results page: AI Overview and AI Mode citations, the top organic result, every Videos slot and the Short Videos tab.
Inside Google's AI answers
Our Disk Drill review is embedded in Google's AI Overview for "disk drill review" as the real-world test, and holds the top Short Videos results for "disk drill".
Cited the day it went live
Our BYD Battery-Box vs Anker SOLIX X1 comparison was cited in Google AI Mode on the day it was published, with zero likes. Citation isn't driven by engagement.
Follow MrYouWho Everywhere
Each channel extends across its own social platforms, websites and storefronts.
MrYouWho Giveaways
We regularly give our audience the chance to win products featured across the network. Check the giveaway hub for what's open right now.
Work With the MrYouWho Media Network
We test, demonstrate and review products through original content across long-form video, Shorts, social, websites, Amazon and our international channels.
Brand partnerships never mean manufactured opinions or hidden problems. The network's value comes from content audiences can actually trust.
MrYouWho Media Network
Real-world testing. Multiple platforms. International reach.
Watch on YouTube → Search Takeover →MrYouWho Global Tech Media Network is a trading name of H Media Group Pty Ltd, ABN 46 698 392 120.
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